After not finding a job because of the crisis, the Belgian marketer Michiel Das created three business cards and a website where visitors can see how they travel around the world.
The project started when Michiel Das saw a funny business card that was being shared on Facebook by lots of people, and remembered the theory of six degrees of separation (every person in the world is connected with everyone else through six contacts). Inspired by these two facts, he decided to create three business cards and gave them to his contacts, asking them to pass it on to their contacts as well, with the idea that one of their six contacts perhaps knew someone that was looking for a Marketing or Communications Manager.
On the Tumblr website elviajedemitarjeta.com, which he specifically created for the project, he started informing his followers about the latest news of each business card, even including a small map where visitors can follow where his business card are located at each moment.
He started the project by contacting three people with very different profiles (a taxi driver very interested in 2.0 applications, a young entrepreneur, and a business man with lots of professional experience), all of which were very interested in forming part of the project. As a way of saying thanks to the participants, Michiel also publishes a small article on his website about each person that receives the business card.
The three business cards started their journey in Sant Cugat del Vallès, a city located at a few kilometres from Barcelona, and from there they began travelling through the province of Barcelona. One business card already left the province, although Michiel is particulary interested in keeping the business cards in Barcelona, which is where he hopes to find a job. Nevertheless, he also admits to be intrigued to find out how far his business cards will travel.